As a B2B salesperson or team, staying ahead of the curve is critical to achieving success and keeping on top of new social media changes can be a handy way to get the edge. With LinkedIn being a powerhouse for B2B professionals, there's no better time to learn about the platform's latest updates that can help take your sales game to the next level.

1. Plan Your Posts Like a Pro:

With LinkedIn's new scheduled posts update, you can now plan your business page posts up to three months in advance. This is a game-changer for the organised sales and marketers amongst us that want to maintain a consistent online presence without having to log in and post every day. The benefits of this feature are clear: increased engagement, improved brand awareness, and the ability to save time by batching content creation. Salespeople in industries that require regular communication, such as marketing or recruitment, will benefit from this update the most.

2) Follow Pages As A Page:

Persoanlly, this one has been a no brainer for a long time. Finally, LinkedIn has seen senses and introduced a feature that allows pages to follow other pages is a great way to join chats related to your industry and build strong online communities. By following pages of businesses in your field, you'll be able to keep up-to-date with the latest trends and insights. B2B sales teams that specialize in a particular industry, such as technology or finance, will benefit the most from this update, as it allows them to stay informed about the latest news and updates.

3) Connect with Audio Events:

Now this one is interesting, because LinkedIn's new audio-only discussions feature is an audio-only events are interactive live sessions, ranging from 15 minutes to 3 hours, that aim to bring together professional communities.. We know what you may be thinking, didn't Clubhouse try this and fail? Can't I find this on Twitter Spaces? True, however according to Tech Crunch, LinkedIn will eventually roll out a paid ticketing feature for interactive events and allow brands to create exclusive events for their most engaged audiences. It already has amazing data sets to leverage around occupation, age, location and interest etc. Something Clubhouse did not have in nearly as much scale.

By hosting live, audio-only events, businesses can position themselves as industry authorities and foster audience connections in a relaxed or semi professional format. Listeners can request to speak or answer with emojis, allowing for real-time engagement. This feature is particularly useful for B2B sales teams looking to build trust with their prospects by providing valuable insights and knowledge in a more simple format than streaming.

4) Get Your Job Posting Sorted:

For businesses with fewer than 1,000 employees, LinkedIn's automatic job posting feature is a major time-saver. Once activated, the platform will automatically share one open role daily as a pre-scheduled post. This means you can focus on other tasks while still attracting top talent to your organization. Sales teams looking to recruit new members will benefit from this feature, as it simplifies the job posting process and ensures maximum exposure to potential candidates.

With over 875 million professionals on the platform, it's rapidly becoming the go to platform for B2B experts who want to build their brand, connect with prospects, and stay ahead of the sales competition. And with new updates like scheduled posts, audio events, automatic job postings, and page following, combined with sales automation tools such as Ignite, LinkedIn continues to evolve and improve its platform for our industry to ensure it remains as the number one B2B sales social media platform in the world.